Question: 1. Why do you think that there has been a proliferation of job titles? Is this good or bad? Why? 2. State how the issues

1. Why do you think that there has been a proliferation of job titles? Is this good or bad? Why?

2. State how the issues raised in this case relate to a retailer conducting a situation analysis.

3. Should retailers have a chief of digital operations position? Explain your answer.

4. Do you agree or disagree with the following statement? “Elevating ‘customer experience’ or ‘security’ responsibility to a ‘chief’ sends a message about where the retailer is making its bets and what it values.” Why?

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