1. Why do you think that there has been a proliferation of job titles? Is this good...
Question:
1. Why do you think that there has been a proliferation of job titles? Is this good or bad? Why?
2. State how the issues raised in this case relate to a retailer conducting a situation analysis.
3. Should retailers have a chief of digital operations position? Explain your answer.
4. Do you agree or disagree with the following statement? “Elevating ‘customer experience’ or ‘security’ responsibility to a ‘chief’ sends a message about where the retailer is making its bets and what it values.” Why?
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1 In some respects the new titles reflect important areas that would otherwise be neglected Omnichan...View the full answer
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Related Book For 
Retail Management A Strategic Approach
ISBN: 978-1292214672
13th Global edition
Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee
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