1) Why is Apple falling short of its expectations in China? In India? 2) Why has Apple...
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Question:
1) Why is Apple falling short of its expectations in China? In India?
2) Why has Apple been so slow in responding to the particular needs of consumers in China and India? Hint: what's Apple's global strategy?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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