Question: 1. Why is audience analysis so important in the selection of the direct or indirect organization strategy for a business message? 2. Now that you

1. Why is audience analysis so important in the selection of the direct or indirect organization strategy for a business message?

2. Now that you have studied the active and passive voice, what do you think when someone in government or business says, "Mistakes were made"? Is it unethical to use the passive voice to avoid specifics?

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