Question: 1) Why is it important to study the internal resources, capabilities, and activities of firms? What insights can be gained? Give an example. 2) Conduct

1) Why is it important to study the internal resources, capabilities, and activities of firms? What insights can be gained? Give an example. 2) Conduct a value chain analysis for a company of your choice.. What are it's primary activities? What encompasses their support activities? What activities do you feel add the most value to the customer and why? Pick what you consider to be a differentiated brand. Which of their business activities promote this and why? Give examples. 3) There are 4 criteria that managers use to evaluate whether particular resources and capabilities are core competencies. This is generated from a resource-based view of any particular firm. This should provide a basis for sustainable competitive advantage. Considering that to be correct, do you feel these measures are independent or interdependent? Justify your answer with info from the chapter you read. What implications does that fact have for managers wanting to create and sustain a competitive advantage? Be specific. BONUS QUESTION (optional, but graded for extra

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