Question: 1. Why is questionnaire design important? Why should questionnaires be tested? 2. What is sugging? Why is it damaging to the marketing research industry? 3.

1. Why is questionnaire design important? Why should questionnaires be tested?

2. What is sugging? Why is it damaging to the marketing research industry?

3. Why are ethics so important in conducting marketing research?

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1 Importance of Questionnaire Design and Testing Accuracy and Reliability Questionnaire design directly impacts the quality of data collected Welldesi... View full answer

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