1) You are starting a small bike messenger company. Given your type of services (hand-delivering packages within a small geographical area), could your firm be a digital firm? If so, what would make this a digital firm?

2) What are the main changes taking place in organizational use of information systems? Which of these do you think is having the greatest impact on businesses?

3) Define operational excellence. How can information systems help achieve it?

4) You work for an auto manufacturer and distributor. How could you use information systems to achieve greater customer intimacy?

5) What is the difference between information technology and information systems? Describe some of the functions of information systems.

6) You are a marketing manager for a national movie theater chain. Give an example of data that your department could use for creating meaningful information. What type of information could that data produce?

7) You work at the business headquarters for a chain of movie theaters. Describe this firm\'s information value chain.

8) How does a company\'s use of information systems affect its corporate strategies? Provide an example.

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