The State of Connecticut unfortunately has no major professional sports team Hartford because of location, population, highways, an airport, and prior sports history is a suitable city to host a professional sports team Your marketing team has been assigned the task of convincing an existing sports team to move to Hartford Decide what existing sports franchise you want to entice to Hartford Research the demographics of Connecticut and explain why the population could support a sports franchise Develop a comprehensive marketing strategy to promote the new sports team Guerilla Marketing (what approach would you take, actual example) help to make a game day promotion to raise attendance Pricing strategy what will tickets, concessions, parking, apparel, memorabilia, etc cost Competition what nearby teams will you be competing against, what are their marketing strengths and weaknesses How will you successfully compete against them

Question: The State of Connecticut unfortunately has no major professional sports team. Hartford because of location, population, highways, an airport, and prior sports history is a

The State of Connecticut unfortunately has no major professional sports team. Hartford because of location, population, highways, an airport, and prior sports history is a suitable city to host a professional sports team. Your marketing team has been assigned the task of convincing an existing sports team to move to Hartford.

Decide what existing sports franchise you want to entice to Hartford
Research the demographics of Connecticut and explain why the population could support a sports franchise
Develop a comprehensive marketing strategy to promote the new sports team
- Guerilla Marketing (what approach would you take, actual example)
help to make a game day promotion to raise attendance
Pricing strategy: what will tickets, concessions, parking, apparel, memorabilia, etc. cost?
Competition: what nearby teams will you be competing against, what are their marketing strengths and weaknesses? How will you successfully compete against them?

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Existing Sports Franchise The NBAs Sacramento Kings Statistics about Connecticut With a population of about 36 million Connecticut is the 29th most populous state in the union The states population is ... View full answer

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