The State of Connecticut unfortunately has no major professional sports team. Hartford because of location, population, highways,
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Question:
The State of Connecticut unfortunately has no major professional sports team. Hartford because of location, population, highways, an airport, and prior sports history is a suitable city to host a professional sports team. Your marketing team has been assigned the task of convincing an existing sports team to move to Hartford.
- Decide what existing sports franchise you want to entice to Hartford
- Research the demographics of Connecticut and explain why the population could support a sports franchise
- Develop a comprehensive marketing strategy to promote the new sports team
- Guerilla Marketing (what approach would you take, actual example)
- help to make a game day promotion to raise attendance
- Pricing strategy: what will tickets, concessions, parking, apparel, memorabilia, etc. cost?
- Competition: what nearby teams will you be competing against, what are their marketing strengths and weaknesses? How will you successfully compete against them?
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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