(10 points) Marketing Message: Describe the message you plan to communicate to the target market. This...

 

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(10 points) Marketing Message: Describe the message you plan to communicate to the target market. This should be a focused message that explains the benefits of the product/event in a way that appeals to people's needs, desires, or fears. 4. Write 1-2 short paragraphs about the marketing message you will use and why you chose this message. Why does it appeal to the target market? (10 points) Promotional Strategies: Promotional strategies are the ways you will communicate and support your marketing message. This includes things like advertising methods, public relations efforts, publicity, and other communications. Describe in detail each method you will use, such as types of ads and their content, or public relations tools like newsletters, networking, and improving the website. 5. Write 1-2 short paragraphs describing at least two promotional strategies you will use. One needs to include the use of e-marketing and social media. (10 points) Budget: Define your marketing budget for a specific length of time. Break down the budget to show where the money will be spent. For example, you should have a budget for each individual advertising campaign, public relations effort, and so on. Explain how you got these numbers for the budget, and why you think it will be worth spending this amount. 6. Decide what the total marketing budget will be, and make a list of what you will spend money on and how much you think it will cost. (10 points) Marketing Message: Describe the message you plan to communicate to the target market. This should be a focused message that explains the benefits of the product/event in a way that appeals to people's needs, desires, or fears. 4. Write 1-2 short paragraphs about the marketing message you will use and why you chose this message. Why does it appeal to the target market? (10 points) Promotional Strategies: Promotional strategies are the ways you will communicate and support your marketing message. This includes things like advertising methods, public relations efforts, publicity, and other communications. Describe in detail each method you will use, such as types of ads and their content, or public relations tools like newsletters, networking, and improving the website. 5. Write 1-2 short paragraphs describing at least two promotional strategies you will use. One needs to include the use of e-marketing and social media. (10 points) Budget: Define your marketing budget for a specific length of time. Break down the budget to show where the money will be spent. For example, you should have a budget for each individual advertising campaign, public relations effort, and so on. Explain how you got these numbers for the budget, and why you think it will be worth spending this amount. 6. Decide what the total marketing budget will be, and make a list of what you will spend money on and how much you think it will cost.