Question: 10-16 Based on the concept of customer valuebased pricing, explain Gillettes rise to market dominance. 10-17 Historically, did Gillette employ good-value pricing or value-added pricing?

10-16 Based on the concept of customer valuebased pricing, explain Gillettes rise to market dominance.

10-17 Historically, did Gillette employ good-value pricing or value-added pricing? Explain.

10-18 Based on those same concepts of value-based pricing, explain how Gillettes pricing strategy stopped working.

10-19 What can Gillette do to improve its position in the market

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