11	Copy the response rate substitution values from the one-variable data table, and then paste the values starting in cell I4.
12	Type 10000 in cell J3. Complete the series of substitution values from 10000 to 40000 at 5000 increments.
13	Enter the reference to net profit formula in the correct location for a two-variable data table.
14	Complete the two-variable data table and format the results with Accounting Number Format with two decimal places.
15	Apply a custom number format to make the formula reference appear as Net Profit.

Direct Marketing 10000 15000 20000 25000 30000 35000 40000 Inputs Number of Ads Click Rate 10000 6.83% 2.00% 2.50% 3.00% Net Profit 2.00% 2.50% 3.00% 3.50% Parameters Design Fee $ 2,000.00 Cost Per Ad $ 2.25 Total Clicks 682.9268293 Profit Per Click $ 12.50 Gross Profit $ 8,536.59 Net Profit $ 5,000.00 3.50% 4.00% 4.50% 5.00% 5.50% 6.00% 6.50% Gross Profit Net Profit $2,500.00 $50.00 $3,125.00 $562.50 $3,750.00 $1,075.00 $4,375.00 $1,587.50 $5,000.00 $2,100.00 $5,625.00 $2,612.50 $6,250.00 $3,125.00 $6,875.00 $3,637.50 $7,500.00 $4,150.00 $8,125.00 $4,662.50 4.00% 4.50% 5.00% 5.50% 6.00% 6.50%