11 What is the primary difference between advertising and public relations? ut of Select one: O a. Advertising can be quantified in social media analytics, whereas public relations is measured in dollars and cents O b. Public relations focuses on people, while advertising is only about goods and services question Oc. While advertising seeks to sell a product, service or brand, public relations focuses on building and shaping relationships and image O d. Public relations is geared to maximizing short-term sales opportunities, which is supported by various means of advertising Oe. Advertising is all about selling; public relations focuses on buying 12 When the media (e.g. a review in the New York Times) and the public pick up on a marketing/public relations campaign, publicizing the product/service, and essentially spreading the message for free, we call that: tof Select one: O a. Spontaneous positivity uestion O b. Earned media Oc Projecting O d. Ad-sourced O e. Kickbacks 13 The basic difference between a good and a service is that a good: ed O a. generates greater interest among consumers out of O b. can be physically touched question O c. is more quickly forgotten by consumers O d. is always more expensive O e. provides intangible benefits 14 Which of the following is the best description of Inbound Marketing? d O a. Customer reviews are discouraged with Inbound Marketing ut of O b. ROI is much lower with Inbound Marketing question . Television Commercials are a classic example of Inbound Marketing Od. While outbound marketing interrupts your audience, inbound marketing engages your audience. 11 What is the primary difference between advertising and public relations? ut of Select one: O a. Advertising can be quantified in social media analytics, whereas public relations is measured in dollars and cents O b. Public relations focuses on people, while advertising is only about goods and services question Oc. While advertising seeks to sell a product, service or brand, public relations focuses on building and shaping relationships and image O d. Public relations is geared to maximizing short-term sales opportunities, which is supported by various means of advertising Oe. Advertising is all about selling; public relations focuses on buying 12 When the media (e.g. a review in the New York Times) and the public pick up on a marketing/public relations campaign, publicizing the product/service, and essentially spreading the message for free, we call that: tof Select one: O a. Spontaneous positivity uestion O b. Earned media Oc Projecting O d. Ad-sourced O e. Kickbacks 13 The basic difference between a good and a service is that a good: ed O a. generates greater interest among consumers out of O b. can be physically touched question O c. is more quickly forgotten by consumers O d. is always more expensive O e. provides intangible benefits 14 Which of the following is the best description of Inbound Marketing? d O a. Customer reviews are discouraged with Inbound Marketing ut of O b. ROI is much lower with Inbound Marketing question . Television Commercials are a classic example of Inbound Marketing Od. While outbound marketing interrupts your audience, inbound marketing engages your audience