Question: What is the primary difference between advertising and public relations? Question 4 Answer a . Public relations is geared to maximize short - term sales.

What is the primary difference between advertising and public relations?
Question 4Answer
a.
Public relations is geared to maximize short-term sales.
b.
Advertising is about selling. Public Relations is about buying.
c.
Advertising can be quantified in social media analytics, whereas public relations is measured in dollars and cents.
d.
Public relations focuses on people. Advertising is only about goods and services.
e.
While advertising seeks to sell a product, service or brand, public relations focuses on building and shaping relationships and image.

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