Q. What is the primary difference between advertising and public relations?

a.) While advertising seeks to sell a product, service or brand, public relations focuses on building and shaping relationships and image.

b.) Public relations focuses on people. Advertising is only about goods and services.

c.) Public relations is geared to maximize short-term sales.

d.) Advertising can be quantified in social media analytics, whereas public relations is measured in dollars and cents.

e.) Advertising is about selling. Public Relations is about buying.