Question: 11. When creating advertising for world markets, what issues must art directors and copywriters take into account? 12. How do the media options available to

11. When creating advertising for world markets, what issues must art directors and copywriters take into account?

12. How do the media options available to advertisers vary in different parts of the world? What can adver- tisers do to cope with media limitations or differences in media consumption in certain countries?

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