11:36 1 Part A. Highlight the correct answer Q1. In Marketing Novelty versus a familiarity b.MAYA c. Neophobia d. None of the Above Q2.4 P's of Marketing a. product, price, place, and person b. product, place, place and promotion c. product, price, popularity and promotion d. None of the above 03. Which one of 6 areas of marketing is not listed below a. MARKET research b. Brand Management c. Advertising and Public Relations d. Profits 04. Market research entails a collecting, analyzing and interpreting information b. sampling, analyzing and interpreting information c marketing, analyzing and interpreting information d. none of the above Q5. Brand Management is a surveying data b. making products c. is devoted to conceptualizing products and getting them to market d. None of the above Q6. Creative process a. identify the best media outlets in which to place ads and develop and track metries to measure the ads' effectiveness b. conceptualizes ad campaigns and designs and produces the ads themselves. c. is devoted to conceptualizing products and getting them to market d. All of the Above Q7. Public relations messages a. sell product b. improve brand c. communicate the company's values and its activities and achievements that illustrate adherence to those values d. None of the above 08. Sales a. are inventory b. manages the process of getting products to the customer c. goods and services d. None of the above 09. Retailing is a. sales function b. inventory functie 11:37 08. Sales a. are inventory b. manages the process of getting products to the customer c.goods and services d. None of the above 09. Retailing is a. sales function b. inventory function c. expense function d. control function Q10. Market Segmentation does not include a demographic b. behavioral c. geographic d. physical Q11. An Area of Marketing not included below a. surveys b. sales c. promotion d. retailing Q12. Analytic processes a. is a study of goods and services b. is a testing method c. identify the best media outlets in which to place ads d. All of the above Q13. Relationship-building is a vital sales function True of False Q.14. Geographical Sementation includes a cities and states b. country and culture c. townships and villas d. none of the above Q 15. Promotion builds relationships between wholesalers True or False 16. Brand Management does not include Market Rescarch True or False Q 17. Market research also identifies a timely cost savings b. additional expenses c. potential barriers customers face in entering the market d. none of the above Q18. Public Relations is closely related to Advertising True or False Q 19. Advertising a. uses cost analysis b. uses budgets c. uses chart and Q13. Relationship-building is a vital sales function True of False Q 14. Geographical Segmentation includes a. cities and states b. country and culture c. townships and villas d. none of the above Q 15. Promotion builds relationships between wholesalers True or False Q16. Brand Management does not include Market Research True or False Q 17. Market research also identifies a. timely cost savings b. additional expenses c. potential barriers customers face in entering the market d. none of the above Q 18. Public Relations is closely related to Advertising True or False Q 19. Advertising a. uses cost analysis b. uses budgets c. uses chart analysis d. none of the above Q 20. Incentives include a. discounts b. fees C. costs d. none of the above