12. Sun, LPMorgan chase, Heineken are all names of companies as well as a brand. There are...

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12. Sun, LPMorgan chase, Heineken are all names of companies as well as a brand. There are examples of:

Corporate brands;

Corporate parent brand;

Distinct product brand;

Brand extensions

Related Book For answer-question

International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Feb 14, 2024 03:22 AM

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12. Sun, LPMorgan chase, Heineken are all names of companies as well as a brand. There are...

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International Marketing And Export Management

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