Which distance is most important to a manager who is considering foreign markets to enter?

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:37 AM

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Which distance is most important to a manager who is considering foreign markets to enter?

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Any of these may be of value in making a preliminary list of possible countries to enter or not en...View the full answer

International Marketing & Export Management

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