Question: 12 The advertising response function helps marketers to do which of the following? a. Calculate the break-even points for each product being advertised. b. Create

12 The advertising response function helps

The advertising response function helps marketers to do which of the following? a. Calculate the break-even points for each product being advertised. b. Create ads that will be noticed by consumers each time the ad runs. Use their advertising budgets wisely. d. Determine the reach and frequency of specific media. d

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