12) While choosing an appropriate strategy to establish competitive advantage, management should choose an organizational strategy that:

a) allows the organization to practice the strategy of differentiation rather than cost leadership.

b) tries to succeed by following all strategies and trying to be all things to all people.

c) bears consistency with the organization's mission and capitalizes on its distinctive competencies. d)empowers the organization to grow without creating new products or entering new markets.

7)In the final stage of the market segmentation process, the _____ is developed in conjunction with target market selection.

a)growth profile

b) statement of purpose

c) mission statement

d) marketing mix