13. A strong brand image is created when: A. Consumers are loyal to the brand B. Brand associations are strong and unique C. All brand elements are trademarkable D. Brands have large marketing budgets 14. A beans exploratory should include: A. Measure of brand awareness and resonance B. Future brand positioning C. A summary of all brand elements D. Brand's current consumer target 15. The following brand has used content marketing effectively: a. Harley Davidson b. Apple c. Dollar shave club d. None of the above 16. Important principles for a logo include: a. Easily recognized b. Can be legally protected C. Easy to transfer across geographies d. All of the above 17. Marketing can contribute to brand equity by a. Creating awareness of the brand b. Linking points-of-difference associations to the brand in consumers' memory c. Facilitating a stronger brand resonance d. All of the above 18. Which of the following are examples of brand associations a. Logos, brand names and jingles b. Good value, durable, easy-to-use and exceptional customer service C. Strong sales performance and geographical expansion d. Social media, sponsorship and co-branding