Question: 13. As technology has given consumers and potential consumers access to information about firms, many firms have felt increasingly vulnerable to misinformation as well as

13. As technology has given consumers and potential consumers access to information about firms, many firms have felt increasingly vulnerable to misinformation as well as information to facilitate purchases. The micro-environment element that includes groups that have an interest in the firm but who are not directly related are known as

a. intermediaries.

b. publics.

c. third parties.

d. indirect suppliers.

14. Which of the micro-environment components is least under the marketers control or direct influence?

a. Publics

b. Company

c. Suppliers

d. intermediaries

15. Which micro-environmental force would have the greatest likelihood of being leveraged by a marketer to yield a competitive advantage?

a. Company

b. Intermediaries

c. Customers

d. Suppliers

16. Which part of the external environment do marketing decisions constantly need to be re-evaluated and adjusted to during a pandemic?

a. Demographic

b. Economic

c. Technological

d. Natural

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