Question: 13. The formal difference between a joint venture and a strategic alliance is that the latter one is typically a(n): ____ Equity alliance Foreign operation

13. The formal difference between a joint venture and a strategic alliance is that the latter one is typically a(n): ____

Equity alliance

Foreign operation

Non-equity alliance

Which pricing strategy would a company most likely be using if they were deliberately attempting to reach a market segment that is willing to pay a premium price for a particular brand or for a specialized or unique product? ______.

14. Which pricing strategy would a company most likely be using if they were deliberately attempting to reach a market segment that is willing to pay a premium price for a particular brand or for a specialized or unique product? ______.

Market skimming

Cost-based pricing

Penetrating pricing

Target costing

Alliance involving an American organization

15. iPhone is a classic example of global _________ and global __________.

Phone, Brand

Brand, Product

Gadget, Name

Service, Product

16. The predominant language spoken in Latin America is; ___________.

Mandarin

Spanish

German

Portuguese

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