14. Consumers can have either positive or negative perceptions about a product, based on their understanding of where the product was made. This is known as: A. the 'Where's Waldo?' phenomenon B. the theory of conspicuous consumption C. the country of origin effect D. the local/global alternative 15. A global product planning strategy in which both the product and related marketing communications program essentially stay the same is called: A. dual extension B. product extension - communication adaptation C. product adaptation - communication extension D. dual adaptation