21. Alan up operation is an operation that was built from the ground A greenfield B. daybreak C. equity D. franchised 22. A is a bundle of images and experiences in the customer's mind. A premium position B. competitive advantage C. brand D. corporate conscience 23. Which of the following is a benefit associated with strong brand equity? A greater loyalty B. larger margins C. increased marketing communications effectiveness D. These are ALL benefits associated with strong brand equity 24. Which of the following needs can be found at the base (bottom) of Maslow's Hierarchy of Needs? A. physiological B. safety C. social D. esteem 25. Consumers can have either positive or negative perceptions about a product, based on their understanding of where the product was made. This is known as: A. the Where's Waldo? phenomeno B. the theory of conspicuous consumption C. the country of origin effect D. the local/global alternative