4.Consumers can have either positive or negative perceptions about a product, based on their understanding of where the product was made.This is known as:

1. the 'Where's Waldo?' phenomenon
2. the theory of conspicuous consumption
3. the country of origin effect
4. the local/global alternative

5.A global product planning strategy in which both the product and related marketing communications program essentially stay the same is called:

1. dual extension
2. product extension - communication adaptation
3. product adaptation - communication extension
4. dual adaptation