15. Question : Match the following Key Performance Indicators (KPIs) with the question each attempts to answer:

_____OER - Operating Expense Ratio

1 : management of operating expense :

_____CAPEX to sales ratio

2 : generation of bottom-line results :

_____Net profit

3 : profit generation for each sales dollar :

_____Gross profit margin

4 : Growth of business :

_____Revenue Growth Rate

5 : investment in future compared to competitors :

_____ROE - Return on Equity

6 : use of investments to generate profits