Question: 15. Response hierarchy variables -- which measure consumer awareness, knowledge, interest, attitudes, intention -- are used in: a. international marketing objectives. b. vertical marketing systems.

15. Response hierarchy variables -- which measure consumer awareness, knowledge, interest, attitudes, intention -- are used in:

a. international marketing objectives.

b. vertical marketing systems.

c. marketing image objectives.

d. marketing communications objectives. e. new market-entry modes.

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