15. Why is market segmentation an important variable in strategy implementation? a. It allows a small firm to compete successfully with a large firm. b. It allows a form to operate with limited resources, c. Mass production mass distribution and mass advertising are not always required. d. Market segmentation decisions directly affect marketing mix variables. e. All of the above Question 16 16. Which strategy generally entails large research and development expenditures? a. Market penetration b. Retrenchment Forward integration d. Product development e Market development Question 17 17. Simply having a code of ethics & will ensure ethical business behavior. b. eliminates the need for periodic ethics workshops cis all that is necessary to sensitire people to workplace circunstances in which ethics es may arise. d.does not guarantee that employees will behave in an ethical manner. e secures an ethics culture in the workplace Question 18 18. The fraud chapter included the internal control assertions management is responsible for in providing internal control. Which of the following we cateries were included a. Transactions b. Accounting Financial Statement Presentation