Question: What makes market segmentation an important variable in strategy implementation? It allows a small firm to compete successfully with a large firm. It allows a
What makes market segmentation an important variable in strategy implementation?
It allows a small firm to compete successfully with a large firm.
It allows a firm to operate with limited resources.
New or improved marketsegmentation approaches are required for the successful execution of market development penetration.
Market segmentation decisions directly affect marketing mix variables.
All of these
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