Question: Why is market segmentation an important variable in strategy implementation? All of the above Mass production, mass distribution, and mass advertising are not always required.

Why is market segmentation an important variable in strategy implementation?
All of the above
Mass production, mass distribution, and mass advertising are not always required.
It allows a small firm to compete successfully with a large firm.
Market segmentation decisions directly affect marketing mix variables.
It allows a firm to operate with limited resources.
Why is market segmentation an important variable

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