Question: 16. Indicate the correct statement considering that a brand is positioned in the multidimensional scaling in the following way: + 5.4 on the convenience dimension,

16. Indicate the correct statement considering that a brand is positioned in the multidimensional scaling in the following way: + 5.4 on the convenience dimension, +17.4 n the performance dimension, and -13.2 on the economy a. This brand is perceived as a convenient, very performant and very cheap product b. This brand is perceived as a low-convenient, very performant and very expensive product c. This brand is perceived as a convenient, very performant and very expensive product d. This brand is perceived as a low-convenient, low-performant and very cheap product

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Indicate the correct statement considering that a brand is positioned in the multidimensional scaling in the following way: +5.6 on the convenience dimension, +17.7 on the performance dimension and...

What attributes should the company focus on while designing the communication plan? For the exclusive use of J. Barry, 2020. A00183 March 31, 2014 Revised 18 June 2019 Cerenity Sanitiser: Marketing...

4. Using the financial ratios provided by eVal, evaluate any trends in Royal Caribbean?s return on equity, compare it with Carnival Cruise?s return on equity, and discuss the main causes of any...

Chevrolet Europe Case What advertising objectives should be set for the introduction of Chevrolet to the European car market in 2005? Chevrolet Europe In early 2004, Patricia Messar, the director for...

M3 Group Assignment Instructions Complete the Assignment, name it as GroupXX_Assign3.xls (where XX is your Group Name), and upload and submit to the instructor through Dropbox. Do not enter anything...

Hi Sara, Please find my attachments for your information. Thank you Masoumeh P 3-2 P 3-2 The following information was obtained from the accounts of Lukes, Inc., as of December 31, 2012. It is...

1. What are the advantages and disadvantages of Rosetta Stone going public? 2. What do you think the current value of a share of Rosetta Stone is (at the time of the case)? Justify your valuation on...

Summit Apparel has the following accounts at December 31: Common Stock, $1 par value, 2,000,000 shares issued; Paid-in Capital, $18 million; Retained Earnings, $11 million; and Treasury Stock, 60,000...

Discuss the impact that this technology is having on the writing process.

Question 3 Expected returns and standard deviations of three risky assets are as follows:Expected returnsStandard deviation a . Calculate the expected return and standard deviation of a portfolio of...

atch the compensation objectives with their meanings. Efficiency Efficiency drop zone empty. Fairness Fairness drop zone empty. Compliance Compliance drop zone empty. Improving performance and...