Question: Indicate the correct statement considering that a brand is positioned in the multidimensional scaling in the following way: +5.6 on the convenience dimension, +17.7 on

Indicate the correct statement considering that a brand is positioned in the multidimensional scaling in the following way: +5.6 on the convenience dimension, +17.7 on the performance dimension and -13.8 on the economy.

A. This brand is perceived as a convenient, very performant and very expensive product.

B. This brand is perceived as a low-convenient, very performant and very expensive product.

C. This brand is perceived as a convenient, very performant and very cheap product.

D. This brand is perceived as a low-convenient, low-performant and very cheap product.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

16. Indicate the correct statement considering that a brand is positioned in the multidimensional scaling in the following way: + 5.4 on the convenience dimension, +17.4 n the performance dimension,...

REVISION QUESTIONS MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Which of the following is a generic term that covers a broad range of...

Read the "H-E-B Own Brands" case and answer the questions below. Please state clearly your computations and your assumptions, and keep a copy to refer to during our discussion. How should Own Brands...

Based on the advance reading about the CVS Corporation (CVS), answer the following questions. Where indicted, your answers should be specific to the facts in the CVS and not speak in generalities. I...

What attributes should the company focus on while designing the communication plan? For the exclusive use of J. Barry, 2020. A00183 March 31, 2014 Revised 18 June 2019 Cerenity Sanitiser: Marketing...

M3 Group Assignment Instructions Complete the Assignment, name it as GroupXX_Assign3.xls (where XX is your Group Name), and upload and submit to the instructor through Dropbox. Do not enter anything...

Hi Sara, Please find my attachments for your information. Thank you Masoumeh P 3-2 P 3-2 The following information was obtained from the accounts of Lukes, Inc., as of December 31, 2012. It is...

Cutie Co is releasing a new product and is planning on the credit policy for this specific product. It is deciding between two options that has different collection days. Policy Options Collection...

Based on your graph, how long does it take for a fibroblast culture to double (use formula to calculate population doubling time, PDT)? How many times does your culture double in number over the...

The payables turnover is measured a . in days. b . as a percentage. c . in dollars. d . in times.

Chapter 16 - Statement of Cash Flows - Manual Homework LIABILITIES Current Liabilities Accounts Payable Salaries Payable Interest Payable Total Current Liabilities Long-Term Liabilities Notes Payable...