Question: 16-Comparative advertising: is it wise to acknowledge a competition while you pay for the ad. What is your opinion on this style of advertising. 2

16-"Comparative advertising: is it wise to

16-"Comparative advertising: is it wise to acknowledge a competition while you pay for the ad. What is your opinion on this style of advertising. 2 points 17- Select the promotional approach appropriate to a product's life cycle and characteristics as well as stages of the buying process. 4 points

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