Question: 17. What does the term product positioning refer to? A. a careful analysis of cross tabulations B.shelf locations in major chain, grocery, and department stores

17. What does the term product positioning refer to? A. a careful analysis of cross tabulations B.shelf locations in major chain, grocery, and department stores C. geographic segmentation, often within major metropolitan areas D. the place a product offering occupies in consumers' minds on important attributes relative to competitive products E. an old and outdated concept no longer considered in marketing planning 18. A product is a good, service, or idea consisting of a that satisfies consumers and is received in exchange for money or some other unit of value. A. Warranty from the seller B. bundle of tangible and intangible attributes C. bundle of tangible attributes D. a tangible received in exchange for a person's time and E. bundle of intangible attributes 19. Which of the following is the best example of a nondurable good? A. laundry detergent B. shoes C. insurance D. Pod Eeye surgery

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