Question: What does the term product positioning refer to ? Group of answer choices the place a product offering occupies in consumers' minds on important attributes

What does the term product positioning refer to?
Group of answer choices
the place a product offering occupies in consumers' minds on important attributes
a careful analysis of cross tabulations
an old and outdated concept that has been replaced by segmentation
geographic segmentation, often within major metropolitan areas
shelf locations in major chain, grocery, and department stores

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