Question: What does the term product positioning refer to ? A . shelf locations in major chain, grocery, and department stores B . geographic segmentation, often

What does the term product positioning refer to?
A. shelf locations in major chain, grocery, and department stores
B. geographic segmentation, often within major metropolitan areas
C. a careful analysis of cross tabulations
D. the place a product offering occupies in consumers' minds on important attributes
E. an old and outdated concept no longer worthy of consideration in marketing planning

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