Question: 18. Describe a product that is in the early majority stage of the new product diffusion curve Concept: Advertising & PR (12) 19. Why do

18. Describe a product that is in the early majority stage of the new product diffusion curve Concept: Advertising & PR (12) 19. Why do many people think advertising and marketing are synonymous? 21. Marketers know perception is a highly selective process. What does this mean for advertisers? 22. What is a unique selling proposition (USP)? Marketing Research (8) 23. What is the difference between data and information? 24. Define qualitative research and list two examples of qualitative data collection techniques. Final Question (4) 25. What have you most enjoyed about our course this semester? Aside from the circumstances of moving to a virtual format, is there anything that you would have like to see done differently? 16. Create a positioning strategy for your school's business program. How do you want potential students to view your program

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