Question: 18 Developing the creative strategy in advertising does not involve decisions on: Group of answer choices source attributes share of audience executive style type of

Developing the creative strategy in advertising does not involve decisions on:

Group of answer choices

source attributes

share of audience

executive style

type of appeal

the central idea

q19

UpJohn Pharmaceuticals heavily promotes its Rogaine brand of hair loss medication to the consumers hoping that enough demand for the product will encourage channel members like pharmacies to stock the product. What marketing strategy is UpJohn using to market Rogaine?

Group of answer choices

Concentrated strategy.

Competitive strategy.

Pioneering strategy.

Push strategy.

Pull strategy.

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