18, In order for the sales process to begin, which initial step must be taken?

a)	leads need to be generated and qualified

b)	relationships need to be built and needs discovered

c)	solutions need to be presented and concerns resolved

21, What is the purpose of a communication plan for a marketer?

a)	to prepare for how the target market will react to certain kinds of marketing activities and to plan for contingencies to address market concerns

b)	to think ahead about the promotions mix execution, to ensure the whole marketing team agrees on a common vision for their work, and to identify what role each individual plays to achieve that vision

c)	to address the business's needs for brand awareness and to keep its marketing mix fresh in the public's eyes