Question: 18) What does the term omni-channel mean? Provide an example of how a brand you admire is doing omni-channel marketing. 19) What does the term

18) What does the term omni-channel mean? Provide

18) What does the term omni-channel mean? Provide an example of how a brand you admire is doing omni-channel marketing. 19) What does the term "brand voice" mean and why does it matter? Find a brand with a distinctive "voice", provide some adjectives to describe it, and explain why that voice is a good choice for that brand. 20) Share a successful brand digital marketing program? What platforms did it choose? Why did you think the program went viral and was effective? What criteria or metrics would you use to judge its success

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