19) When consumers begin to forget a brand name because advertising messages have stopped, it is...

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19) When consumers begin to forget a brand name because advertising messages have stopped, it is a sign of: A) a sales-response curve. B) wear out effects. C) decay effects. D) carryover effects. 20- The 75-15-10 rule suggests that 10 percent represents the: A) money spent on media time or space. 8) money spent on ad production. C) money spent for the creative work. D) fee for the media buyer. 19) When consumers begin to forget a brand name because advertising messages have stopped, it is a sign of: A) a sales-response curve. B) wear out effects. C) decay effects. D) carryover effects. 20- The 75-15-10 rule suggests that 10 percent represents the: A) money spent on media time or space. 8) money spent on ad production. C) money spent for the creative work. D) fee for the media buyer.

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