Question: 19) When consumers begin to forget a brand name because advertising messages have stopped, it is a sign of: A) a sales-response curve. B)

19) When consumers begin to forget a brand name because advertising messages have stopped, it is a sign of:

19) When consumers begin to forget a brand name because advertising messages have stopped, it is a sign of: A) a sales-response curve. B) wear out effects. C) decay effects. D) carryover effects. 20- The 75-15-10 rule suggests that 10 percent represents the: A) money spent on media time or space. 8) money spent on ad production. C) money spent for the creative work. D) fee for the media buyer.

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