When consumers begin to forget a bronid

name because advertising messages have

stopped, it is a sign of:

A$)$ a sales$-$response curve.

B$)$ wear out effects.

C$)$ decay effects.

D$)$ carryover effects.

$20-$ The $75-15-10$ rule suggests that $10$ percent

represents the:

A$)$ money spent on medis time or space.

B$)$ money spent on ad production.

C$)$ money spent for the creative work.

D$)$ fee for the media buyer.

PART $2(40$ points$)$

As part of your term project, you've been tasked with addressing a specific campaign challenge.

Imagine you were the creative lead for that project, and your task was to develop a comprehensive

creative brief. Please articulate the key components of your creative brief, addressing aspects such as

objective, target audience, message theme, support, constraints, key message, tone, creative

elements, channels and media, and success metrics and other important sections. Provide a detailed

plan that ensures your campaign aligns with the project's objectives and stands out creatively.

Remember to consider the overall strategy and approach to make your campaign not only effective

but also memorable.When consumers begin fo forget a brond

name because advertising messages hava

stopped, it is a sign of:

A$)$ a sales$-$response curve.

B$)$ ivear out effects.

C$)$ decay effects.

D$)$ carryover effects.

$20-$ The $75-15-10$ rule suggests that $10$ percent

represents the:

A$)$ money spent on medis time or space.

B$)$ money spent on ad production.

C$)$ money spent for the creative work.

D$)$ fee for the media buyer.