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197% + T E View Zoom Add Page Insert Table Chart Text Shape Media Comment Collaborate Format Document Show or hide format and style options. Online Dating Online dating is a personal introduction system where individuals can present themselves to others over the Internet with an end goal of developing a friendship, a romantic relationship, or a sexual encounter. Services that facilitate online dating typically provide unmoderated matchmaking by allowing individuals (i.e., clients) to share personal information (e.g., gender, religion, occupation, personal interests, body type) in an open marketplace. By providing personal information, the service enables the client to build a profile in its system and search the service's database for other client profiles that would be of potential interest. Some online services provide guidance to clients on which profiles in the system would be the best match for their stated interests. For example, Match(website) utilizes client responses to the Myers-Briggs personality test to help align clients into successful matches. Other online dating companies specialize in building a client base based on specific interests or client background. For example, Jdate(website) is targeted to members of the Jewish community, Shaadi(website) to those with an Indian ethnic background, and Ashley Madison to married individuals who are looking for extra- marital relationships. The five largest online dating companies (in order of the size of their client base) are POF, Match(website), OKCupid, Zoosk, and E-Harmony. Interestingly, each of these services has pursued a different business model in building its success. Where some of these dating services charge a monthly fee for services, others provide free registration and garner revenue from advertising. Importantly, while the business models may differ, these sites all enable clients to access their services through personal computers, tablets, or smartphones. Further, most sites in the industry allow members to upload photos or videos of themselves, and some enable webcasts, online chat, and message boards