Question: 1)Evaluate BK current marketing Mix 2)develop a marketing mix that enables BK to close the gap with Mc Donald's and distance itself from its other

1)Evaluate BK current marketing Mix

2)develop a marketing mix that enables BK to close the gap with Mc Donald's and distance itself from its other companies

3)consider the marketing mix you developed. what percentage of BK's resource would you allocate to the international market

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