1.Explain Apples basic business model, and how it has changed (if it has) during the last five years under Tim Cooks leadership.

1b. How would you rate Tim Cook in terms of the three key managerial areas used to build and organization as shown in figure 10.2 in Chapter 10 in your text? Which areas do you think he needs to improve, if any?

1c. What key issues do you think Tim Cook needs to address to keep Apple successful in the future?

Figure 10.2 Building an Organization Capable of Successful Strategy Execution: Three Key Actions Staffing the Organization Putting together a strong management team Recruiting and retaining talented employees Acquiring, Developing, and Strengthening the Resources and Capabilities Important to Good Strategy Execution Building competitively strong proficiencies in performing strategy-critical value chain activities Updating the competitive value of the firm's resources and capabilities as external conditions and the firm's strategy change Training and retraining company personnel as needed to maintain knowledge-based and skills- based capabilities A Well-Staffed Company with the Resources, Competencies, Capabilities, and Organizational Structure to Execute Strategy Successfully Structuring the Organization and Work Effort Instituting organizational arrangements, lines of authority, and reporting relationships that facilitate good strategy execution Deciding how much decision-making authority to delegate to lower-level managers and frontline employees