1.Explain EACH of the5 ways your company may want to enter a foreign country. Apply these methods based on the text to entering one of the following companies: Brazil, Russia India, or China (one of the BRIC countries which are the emerging or developing markets).

2.Describe the specific differences when marketers talk about NEW products. Explain some of the important issues dealing with new product success (incremental innovation, disruptive technologies) and new product failure (failure rates, major reasons or issues that doom companies to failure).

3.Themarketing communications mix consists of eight major modes of communication. Describe the eight modes and then choose 3 of the modes to explain how you might use each to reach out to international students coming to Texas A&M University - Commerce.

4.What are the major differences between advertising and public relations? Why might public relations be much more effective than advertising?

5.What are the advantages and disadvantages of online marketing communications? Describe the following terms and give an example of how they might be effective: Pay-per-click-ads, Interstitials, Display ads, viral marketing, and social media.

Answer rating: 100% (QA)

1 Licensing A company may want to enter China by licensing their technology or products to a local company This can be a quick and easy way to enter a new market without having to set up a new company ... View the full answer