1.Explain how Business Buying Behavior is different from Consumer Behavior.

2. What is more important to a business, creating consumer satisfaction or maintaining consumer loyalty? Explain your answer.

3. List 2 types of marketing strategies, explain each and give an example.

4. After reviewing the marketing era, select two eras and explain why you are interested in them.

5. Briefly discuss the three types of product innovation.

6. What is integrated marketing communication and give an example?

7. What is promotion and give an example?

8. Name and describe two major types of emerging promotional tools that have worked on you recently.