1.How would you quantify economic value as it relates to digital marketing using the provided KPIs? (i.e., tell which ones and why make the most sense; you may select others from outside of the textbook if you wish)

2. In five to seven sentences, what is contextual marketing, and how do you leverage this advanced concept within your organization?

3. Google Adwords is amazing, given the wealth of information that it provides for free. Outside of what you were asked to review by the visitor guide for this tool, what three other features offer the most value for you in your current, or potential, position within your organization?

Please answer all questions in DETAIL