Question: True or false: A consumer hears pleasing background music and recognizes the celebrity sponsor for a fast-food company. After seeing this ad, she has a

True or false:

A consumer hears pleasing background music and recognizes the celebrity sponsor for a fast-food company. After seeing this ad, she has a more positive attitude about this company. This is an example of the company using the central route to persuasion in the ELM model.

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