1.In a consumer behavior study, a researcher asked a group of college students to choose a series of snacks. Each week they had a three-hour seminar with one break that allowed participants to stretch their legs, use the bathroom, clear their heads, and have something to eat. When the researcher asked the students to pick a snack for each of the next three weeks, the students picked a variety, thinking theyd get tired of the same snack each week. In contrast, another group in the same study got to choose their snack every week, and these students, choosing for one week at a time, tended to choose the same thing each week. Why did students from different groups choose differently?

a. When students are asked to choose their snack every week, their experienced utility doesnt match with their expected utility

b. When students are asked to choose their snack every week, their expected utility doesnt match with their prospected utility.

c. When students are asked to pick a snack for each of the next three weeks, their expected utility doesnt match with their experienced utility

d. When students are asked to choose their snack every week, their expected utility matches with their prospected utility.

e. When students are asked to pick a snack for each of the next three weeks, their remembered utility doesnt match with their prospected utility

2.Through his research studies on why things catch on, Jonah Berger found that positive emotions are more likely to go viral than negative emotions.

Select one:

True

False

3.Part of the downside of abundant choice is that each new option adds to the list of trade-offs. Although trade-offs may reduce opportunity cost, they have negative psychological consequences on consumers.

Select one:

True

False

4.Savoring is related to mindfulness, but it is a more restrictive focus on internal and external stimuli associated with positive affect.

Select one:

True

False

5.A strongly positive NPS indicates that customers are extremely satisfied and delighted---happy, if you willwith the companys product or service and are willing to promote it to others.

Select one:

True

False